Black Friday and Cyber Monday (BFCM) are no longer just two days of discounts — they’re the global eCommerce event of the year.
In 2024, Shopify merchants generated $11.5 billion in BFCM sales — that’s $4.6 million per minute. With 76 million shoppers across 175 countries and 75% of orders on mobile, the competition for attention is fierce.
And here’s the kicker: One-third of all eCommerce traffic came from organic search. If your store isn’t optimized or visible, that’s a massive chunk of potential sales slipping away.