Black Friday and Cyber Monday (BFCM) are no longer just two days of discounts — they’re the global eCommerce event of the year.
In 2024, Shopify merchants generated $11.5 billion in BFCM sales — that’s $4.6 million per minute. With 76 million shoppers across 175 countries and 75% of orders on mobile, the competition for attention is fierce.
And here’s the kicker: One-third of all eCommerce traffic came from organic search. If your store isn’t optimized or visible, that’s a massive chunk of potential sales slipping away.
On a regular basis, purchasers conduct about 5.8 billion online searches using different formulations. The task of sellers in this case is to cover at least the most relevant formulations by optimizing their stores with appropriate keywords.
Not so much time has left before Black Friday 2023 will start. It means that it’s the best time for merchants to prepare their stores for the biggest shopping event of the year. One of the major focuses here is a site’s SEO, as it has a direct impact on traffic and, consequently, sales. In this article, we’ll try to figure out how to arrange Black Friday SEO strategy to boost your sales during these favorable shopping days.
About 50% of website traffic comes from organic search. However, there are a lot of site issues that prevent your content to drive traffic. That’s whythe fresh update of SEOmatic: Image, SEO Optimizer is marked with new powerful features to improve your on-site SEO.
We are happy to announce that we have expanded the possibilities of our SEOmatic: Image, SEO Optimizer app. New features are added to improve your web store SEO performance and boost your sales: JSON-LD, Watermarks, The integration with segment.io, meta tags statistics on dashboard.
